Skip to main content
Email Marketing

AI Email Marketing that sells more tickets for events and festivals

Generate personalized email templates with AI in 4 steps. Segment your audience by purchase history, attendance and behavior. Measure real ROI and increase ticket sales up to 3x with automated email marketing.
AI-powered template generator

AI-powered template generator

Our generator understands your event context and designs personalized templates for each objective in 4 steps, without requiring email marketing knowledge. The AI creates optimized content, design and structure for festivals, nightclubs, concerts and any type of event.

Audience segmentation

Advanced CRM segmentation

Send the right message to the right audience. Segment by purchase history, events attended, average spend, location, age, previous engagement and more. Unlimited combination of criteria. Real-time sync with ticketing and CRM data.

Dynamic content

Personalized dynamic content

Personalize each email with CRM data. Insert name, past events, favorite artists, unique codes and personalized offers. Show different content based on preferences, purchase history and behavior. Increase conversion up to 3x with personalization.

Campaign analytics

Attribute real sales to each campaign

Measure the exact ROI of your emails. Complete tracking from open to ticket purchase. Dashboard with opens, clicks, conversions and revenue generated per campaign. A/B testing of subjects, content and CTAs. Continuously optimize with real data.

Why promoters love CRM for events

Event specific activity
Event specific activity
Every feature, filter, tag, segment, automation and integration has been specifically developed for live events.
Maintain ownership of your data
Maintain ownership of your data
Maintain complete ownership of your audience data and export a CSV at anytime.
Event specific customer support
Event specific customer support
Gain around the clock support from event marketing professionals.
Everything you need

Email marketing designed for events

FAQ

Frequently asked questions

Why is Nevent better than Mailchimp or Brevo for events?

Nevent is built specifically for events, not a generic platform adapted. The key difference is that our email marketing is natively integrated with event ticketing and CRM. This means you can segment by real ticket purchase data, events attended, average spend, favorite artists, etc. Mailchimp and Brevo don't have access to this data without complex integrations. Additionally, we include event-specific templates (early bird, on sale, sold out, lineup reveal) and you can attribute ticket sales directly to each email. Our pricing is also more competitive because you don't pay per contact, but per actual use.

Can I import my database from another email provider?

Yes, completely. Nevent facilitates migration from any platform (Mailchimp, Brevo, MailerLite, HubSpot, etc.). You can import your contact lists via CSV with all their custom fields. We also maintain engagement history when possible (opens, clicks, unsubscribes). Our support team guides you through the entire migration process so you don't lose any data. Most clients complete migration in less than 1 week.

How does segmentation work with ticketing data?

Nevent's email marketing is directly integrated with our CRM, which unifies all ticketing data. You can create ultra-specific segments like: "Fans who bought VIP at the last 2 festivals but haven't purchased for this event", or "Electronic music attendees in Barcelona with spend >€100". You combine purchase criteria (events attended, ticket type, spend), demographics (age, gender, location), engagement (emails opened, clicks) and behavior (pre-sale registrations, abandoned carts). Segments update in real-time automatically.

Can I do A/B testing and how does it work?

Yes, Nevent includes complete A/B testing. You can test subjects, email content, design, images and CTAs. You define what percentage of your audience receives each variant (e.g. 20% variant A, 20% variant B). After X hours, the system automatically analyzes which has better performance (opens, clicks or conversions) and sends that winning version to the remaining 60%. You can also do manual tests where you decide the winner. Results are saved to optimize future campaigns.

How do I measure the ROI of my email campaigns?

Nevent tracks the complete journey from email to ticket purchase. The dashboard shows: opens, clicks, click-to-open rate, conversions (tickets sold), revenue generated, and ROI per campaign. You can see which links generated most sales, which segments convert best, and compare performance between campaigns. We also show advanced metrics like average time to conversion, lifetime value of user acquired by email, and multi-touch attribution when a fan interacts with multiple channels.

What if my emails go to spam?

Nevent manages all sending infrastructure to maximize deliverability. We include: automatic SPF, DKIM and DMARC configuration for your domain, sender reputation monitoring, bounce management, automatic suppression lists for users who unsubscribe, and progressive IP warming. We also offer dedicated IP for high-volume clients. Our average deliverability is 98%+. The support team helps with any deliverability issues.

Can I automate email sequences?

Yes, completely. You can create automated workflows based on specific triggers: when someone buys a ticket (confirmation email + practical info + upsells), registers for pre-sale (nurturing series), abandons cart (recovery email), attends event (post-event follow-up), has birthday (special discount), etc. Sequences can include delays, conditions (if/then), and personalized by event or ticket type purchased. Once configured, they work automatically and you can see performance of each workflow step.

Thousands of events trust Nevent

Recibe estrategias para llenar tus eventos

See our platform in action

Learn how Nevent can take your events to the next level

Book a demo